Consulting
Brand consulting
I define your brand's identity strategy and coordinate a coherent visual system with Teix.
Why it matters
Before a logo, you need a strategy: who you speak to, what sets you apart from competitors, and how you want to be remembered.
That groundwork is what I do as a consultant, and once it's clear, I coordinate with Teix's design team to build the visual system — logo, colour, typography and applications — so everything speaks the same language.
The engagement
What brand consulting includes
Strategy before aesthetics
I define your brand's positioning before anything gets drawn.
Audit if you already have a brand
I review what you have and decide with you what to keep and what to evolve.
Visual system coordination
Logo, colour, typography and tone of voice — a system, not loose pieces.
Brand guidelines
I make sure Teix hands you clear rules so the brand looks consistent on any medium.
Real-world applications
Website, social, signage — I check the system works in practice, not just in a presentation.
Long-term coherence
I oversee that future pieces follow the same criteria, even if another provider makes them.
When it makes sense to work on your brand
If you only need a business card, you don't need a brand project. But if you're about to invest in a website, signage or campaigns, it's worth having it sorted first: designing on a brand that will change in six months means paying twice.
- You're opening a businessAnd you have nothing yet: the best moment to get it right.
- Your image was built piecemealA logo from a friend, a menu from the printer, rushed social profiles.
- You're changing audienceAnd your image no longer says who you are.
How it works
How we work on your brand, step by step
- First
Strategy
An in-depth talk about your business, your customer and what sets you apart. Without it, a logo is just a drawing.
- Next
A well-defined brief
I define what you need (and what you don't) and the Teix design team works from that.
- Before signing off
Tested on real pieces
Business card, social media, website header: you decide by seeing the brand in use.
- Finally
Files and manual
Everything organised for print and screen, with the rules to apply it consistently everywhere.
In Mallorca, your brand speaks several languages
A name or tagline that works in Spanish may say nothing, or something odd, in English or German. I check it before anything is signed off, not after printing.
- “Which languages will your customers read you in?”
- The question I ask before approving a name or tagline
Mistakes I see often
- Choosing a logo on personal taste without thinking about who has to recognise it
- Designing only the logo and improvising colours and fonts on every piece
- Changing everything in a redesign and losing what customers already associated with you
- Leaving the brand until last, just as the season is about to start
Answered
Questions about your brand
Do you only make logos?
No. The logo is one piece of the system. My job as a consultant is defining the full strategy before anything gets designed.
Can you redesign my current brand?
Yes. We audit what you have and decide together what to keep (what already works) and what to evolve.
Does it include social media design?
Yes, it can be part of the system so your channels speak the same visual language as the rest of your brand.
Keep exploring
Other consulting areas
Shall we talk about your project?
Tell me what you need and I'll give you a clear quote, no obligation.